Thursday, 22 November 2012

Institutions

MOJO
published by: Bauer
Other published magazines: Kerrang, Closer, Heat, Zoo, Angling times, Q, Empire
Bauer media reaches over 19 million UK adults every day. We have more than eighty influential media brands, spanning a wide range of interests. Our business is built on millions of personal relationships with engaged audiences.
This kind of company doesn’t focus on just one area in magazines as they are so large they can afford to reach multiple targets. Because of the range and amount of magazines they publish different ones each day.

MIXMAG
Published by: Development Hell
Other published magazines: None
Development hell bough the magazine back in 2005. Mixmag is currently the only magazine they produce and it comes out monthly. It has a self-proclaimed title of ‘the DJ’s number one music mag’. Other than Mixmag they produce tour brochures for other companies. Because of the limited amount of published items they have, their audience is quite small and they themselves are definitely one of the less heard of publishing houses.

BASS
Published by: Blaze publishing
Other published magazines: Acoustic, drummer, airgun shooter, diesel car
They publish quite a large amount of magazines but only 3 of these are music ones. They also have events like ‘the London bass show’.  This means they reach a large audience, although not one as large as Bauer publishing. Their audience is also very varied as its ranges from cars to airguns but most of the magazines appear to be very practical and matter of fact. Majority of the audience is going to be male because of the content of the magazines, but obviously some women may want to read about acoustic music as well. 

No comments:

Post a Comment